'Seeking customer’s feedback in businesses is crucial; it determines your company’s success. Customer’s values, concerns and suggestions gives insight into how they feel about your business, reaching them at a personal level will help you understand their needs and wants and potentially help you seek a gap in the market. Furthermore any negative feedback can be turned into opportunities. Understanding and taking actions in these areas creates working relationships, as they feel more connected at a personal level. Customer’s loyalty will grow as their values are taken into consideration, they will then support your business, advertise using social channels and spread the word to families and friends widening your potential customer base.' Megan Chan
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